"Any intelligent fool can make things bigger, more complex,
and more violent. It takes a touch of genious --
and a lot of courage -- to move in the opposite direction."
- Albert Einstein

What a powerful statement! And how true it is when it comes to being a leader in creative marketing. Styles are constantly changing and fresh ideas are always in demand. Often times, it takes a bold and different perspective for a campaign to stand out in a crowd and be successful.